Facebook live is a live video streaming service like that of
webinars. It is a way for you to interact with your customers, engage your
audience and promote your business is come capacity.
For garment decorators this presents an exciting way to
market your business, promote your products and services. Discuss your latest
products, show off your latest work, review products, discuss your
offerings/USP and even go as far as brand something live. These are fun ways of
engaging with both existing customers (and hopefully potentially new
customers!)
To run a successful Facebook Live video, it needs to be carefully planned, here are a few tips to consider:
Test your equipment: Prior to going live, before any trial run ensure that all your equipment is in full working order. Ensure your laptop/desktop/smart device is running at full capacity. Having a slow device or a device with a chance of break may affect how well your video is produced. You want to produce a quality professional video not one that may end at any given moment.
Have a trial run: Before going live have a run-through, it should be both scripted and un-scripted. You want to know what you are going to talk about, but you also want to mix this with more personable chat with viewers, this leads to higher levels of engagement. Test the equipment, have a few run throughs and once you are 100% confident flick the switch and go live.
Engage with customers: Quite a simple but important one, engage with people live. Use their names, interact, ask questions, thoughts and try get their feedback. A Facebook Live video and any webinar should be a two-way experience.
Invest in a microphone: Invest in a good-quality microphone to deliver your customers a crystal-clear message, you don’t want your video to be muffled, voice distorted or break up. Investing in decent quality recording equipment will improve your recording experience, the streams quality for both you and your viewers.
Schedule your broadcast: People working won’t have time for webinars. Ensure that your broadcast takes place outside of working hours, viewing figures are likelier to be higher outside of the hours of 9-5, an early evening slot gives you the chance to expand your audience and its potential reach compared to doing it during the day.
Don't forget to promote: Running a successful webinar is one thing but don’t forget to promote it for a few weeks, build up hype through Social Media, Email Campaigns, Blogging or whatever other advertising medium you use.
One last thing to consider, something very-obvious but after watching numerous webinars test out your internet connection. Test that the signal strength is all okay and ensure that there are no disruptions to your live video.
