Instagram is one of the leading Social Media platforms with
over 800m users worldwide. In our latest blog we will look at why your
business needs to consider using Instagram along with some practical hints and tips to get you started.
First
things first, why Instagram?
With over 400m users using Instagram daily it is rapidly
becoming a business’s go to Social Media platform. With a higher engagement
rate than the main other Social Media platforms it is the Marketing tool your
business should seriously consider.
The success of Instagram is simple - the brain processes
images 60,000 times faster than it does text, so what are you waiting for? Stop talking about garments and get them
seen online!
We have put together our top five tips to get your business started on Instagram:
- Upload
visually engaging content: For the garment decoration industry, Social Media is
all about showing off your latest work and products. Curate posts showcasing
your latest work, what is going on where you are and any office antics. Instagram
stories can display a series of images or videos over a 24-hour period and
appear at the top of the feed, a great way to grab potential customers
attention. To increase a posts potential reach do not forget to include the
relevant customers ‘handle’ in the post.
- Optimise
your profile and call to actions: A basic tip but an important one,
ensure your profile is optimised, a nice crisp clear hi resolution brand logo
as your profile picture, a brief description of who you are and what you do and
importantly add contact information. Similar with your posts don’t forget to
add calls to actions, ways to get in touch and convert the lead.
- Embrace the
#hashtag: A major bone of contention with many users, the use of the
hashtag. Some love it, some loathe it, but Instagram is all about the hashtag -
so embrace it. Users use hashtags to search for posts, it is almost a way of
indexing your post in the plethora of posts online so ensure your post has all
the hashtags it can to get found online by users and expand a posts reach.
- It’s not
just a Marketing tool: A hidden gem within Instagram is the Notifications
feature, perfect for research and keeping an eye on competitors and
influencers, you receive a notification every time they post a new piece of
content. Simple click (…) and click ‘Turn on post notifications’.
- Grow your
local reach: Increase your local coverage with the locations feature.Instagram allows you to find local users, search for
local businesses, people, influencers etc. Increased engagement with these can
only enhance your businesses Instagram feed and increase potential business.
