You might think a chatbot is a new revolutionary Marketing tool, but this is not the case… they have actually existed for decades but only in recent times businesses have to exploit them and the opportunities that come with having an on-site bot.

A well optimized chatbot is a great way to boost conversion rates and generate more online leads and sales. Bots were initially built dominantly to deal with customer service, aimed at improving efficiency in resolving problems and queries from customers. But they have since developed further to become more Sales & Marketing based.

There are two main types of bots – the intelligent bot and the scripted one. The scripted uses pre-defined points and responds in an automated manner. Whereas the intelligent bot is continuously developing, analysing customer text and learning from conversation and experience using AI.


The development and growth of the chatbot is dominantly owed to Facebook who using their Messenger app allowed bots to be integrated into their platform. With over 4 billion users (as of September 2019) using their messenger app, the potential for businesses using bots is huge.

There are many benefits as to why you should use Chatbots for your online business including:

  • Chatbots have massive potential: In Marketing terms bots are still in their infancy. They will continue to develop and grow and will soon be at the forefront of most websites service efforts.
  • Chatbots are simple to build: There are many providers out there who make building bots easy and a simple drag and drop exercise. Of course, there is bespoke but with bots in their infancy now is the time to explore the cost-effective options available.
  • Chatbots help grow your brand image: A chatbot represents your business, its values and brand. It is a great way of brand building and helping convey a message as to what your business is all about.
  • Chatbots simplify customer service: They take out the human aspect of dealing with an enquiry, stripping it back to its simplest form and provide users short, concise, clear information leading to greater customer satisfaction.
  • Chatbots are actually cost effective: The cost of developing a chatbot is minimal compared to the cost of having someone dealing with online enquiries and issues. With the potential lead generation, they can also provide using AI, the bot become one of your most affordable sales tools. 

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COVID: The Challenges Online Marketers Face





Covid-19 has had a profound effect on the UK nation as a whole with many industries coming to a grinding halt. The garment decoration industry has not seen anything quite like it and yes it is difficult to see business picking back up, but inevitably it will.

While it is a great challenge for businesses trying to survive the pandemic it also presents a once in a lifetime opportunity to reset, re-charge and prepare for what awaits once this is all over.

From a Marketing perspective it firstly provides a chance to evaluate, analyse and review your existing strategy. Identify what is working and conversely what is not working, areas you would like to target, areas that are not being targeting effectively and work out how to get the maximum return on your Marketing budget. Your purse strings going to be tighter than ever before squeeze every bit of value out of your Marketing and plan accordingly.

With in-store promotions and local advertising grinding to a complete halt this frees up some budget to potentially look at your business’s online strategy

With website traffic being minimal it is the ideal chance to assess your businesses website, review it, work on any maintenance, updates and ensure it is full optimised and ready to go for a ‘re-launch’ when the time comes. 

Similar with other Online Marketing tools, look at things like Sponsored Ads on Social Media, Google Adwords and identify if there is opportunity for your business. Plan a strategy, budget and build all the key words ready to go live to your audience once business is fully operational.

You might think all this sounds a bit costly. Where will the budget come from with cashflow being tight, it is a great opportunity for a bit of Marketing DIY. Grow your knowledge, skills and carry out the review and analysis. Plus there is also a chance to broaden your skillset and carry out these ideas yourself learning on the go, familiarising yourself with Social Media channels, or testing our different pieces of software for CRM, Email Campaigns, Social Media scheduling and so on.

It is an unprecedented time that presents many challenges but the optimistic business owner the freed up time is a great opportunity to look at your business, think of where it was, where it is now and think of where you want it to be in a year’s time. Use the time to develop your skills and your business, time wasted is time lost.

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