Producing video content is a growing area for businesses and
marketers alike with econsultancy reporting that over 5 billion videos are
viewed every single daily.
For garment
decorators what does this mean?
The industry is a visual one, it gives you the chance to
review products, your latest work, discuss your processes and provide customers
an insight into how you turn their ideas into a reality.
We have put together some tips and pointers to get you on
your way to Youtube success:
- Invest in equipment & software: A
simple one to consider before you get started creating video content –
equipment. You want your video and sound to be audible with professional
quality. Invest in editing software and quality equipment, this does not have
to be costly with sites selling pre-owned goods. Just do your research!
- Create consistent content: Viewers like
familiarity and routine. Create a format which works best for both you and your
customers. Keep the branding and format of the video consistent, along with the
duration, when it is posted and how often. This will help your viewers get to
know you better, your offerings and your brand. Keep it simple, map out a plan
and strategy in blocks.
- Encourage action: Get your viewers to
engage with your video, not just in terms of interacting and starting a
conversation. Pre-programmed notifications can be created to drive your viewers
to certain products, pages online. Tie these in relevantly with any video you
create.
- Build a following: Enhance your video
and channel with your very own ‘community’. Grow a following, engage with them
and encourage debate. Reach out to potential influencers, suppliers, offer
product reviews and maximise your visibility and audience.
- Optimise for search engines: Search
engines will naturally pick up Youtube videos associated with your business as
its quality, consistent content. To get it ranking highly each video needs
optimising – include keywords in the title, create tags using your businesses
keywords and provide a detailed description of your video and what it is
offering.
- Think mobile friendly: According to
Google, 75% of adults watch Youtube at home on a mobile device. The number of
users watching content on smart devices is growing year on year. With mobile
users more likely to be watching content concentrating compared to watching on
a Smart TV/PC adopt a mobile first strategy to deliver quality content to your
viewers.
