Your businesses website is no different to your store appearance is everything. Customers will walk past a tired, messy and cluttered
store with minimal or next to no interest.
The same goes for your website!
Customers will click and shop around looking for the simplest user experience
possible. They do not want to be confused, overloaded with
information or be faced with a difficult to use website. In Lehman terms they
want to go online, order their printed t-shirts for an event, work or whatever
the occasion may be and checkout. They are not as excited as most garment
decorators by set up costs, stitch counts and number of colours within a print.
Strive for simplicity and provide your customer base an easy
to use experience, shopping basket and make sure they do not need to search
around when it comes to buying branded clothing.
With that in mind,
here are five tips to help declutter your businesses website:
- Streamline
Your Home/Navigation Bar: This is the spine of your site and holds it all
together in terms of accessibility. Make the bar a simple to use, informative
tool and do not overload it with options and information. Organise it and make
it concise for your customer.
- Less is
More: Content is a main fundamental element of SEO, but sometimes less is
more. Customers are after quality not quantity, do not bombard them huge chunks
of content and information. Be clear, keep the readers attention and focus on
what information is crucial to them when purchasing or enquiring through your
website.
- Continuously
Remove Out of Date Items: Often one that is overlooked. Simply take a few
moments to remove any out of date seasonal content and campaigns. Keep on top
of your website and ensure that your site looks like it is both managed &
professional.
- Manage
Loading Times: Customers are an impatient bunch and often happy to shop
around over the littlest error. Ensure your website does not take forever to
load, work with your developer or provider to make sure customers can navigate
your website quickly.
- Clear
Call to Acton (CTA)/Contact Details: Ensure all action buttons and contact
details are visually easy for customers to find. Even if they are struggling a
tiny bit to navigate your website or are stuck for choice on what to order these
will improve your chances of winning the order and not frustrating a potential
customer.
We do all this for our customers, we make owning a website simple. With clear to use prompts, up to date product information and a clear precise shopping experience an eTrader Website is the only solution for print & embroidery businesses.To find out more view the rest of our website or alternatively book an online demo by getting in touch on 029 2074 1663 or email info@etraderwebsites.co.uk.
